The Dubai Chocolate Bar: A Viral Sensation Reimagined Through Artisanal Craftsmanship
The Dubai Chocolate Bar at Jean-Marie Auboine Chocolatier is our handcrafted interpretation of the global viral dessert trend inspired by pistachio, tahini, and crunchy kataifi. Made in small batches in Las Vegas using premium Swiss couverture, toasted kadayif, pistachio paste, and sesame tahini, our Dubai Bar elevates the original concept through luxury ingredients and French chocolatier techniques. Shipped nationwide and offered in seasonal variations, it is one of our most sought-after artisan chocolate bars.
What Exactly Is the Dubai Bar?
Before it appeared in artisan chocolate boutiques across the world, the Dubai Bar began as a viral dessert phenomenon inspired by the traditional Middle Eastern dessert knafeh. Its signature combination of:
pistachios
tahini
crispy kadayif pastry
chocolate
captivated millions online and turned it into one of the most recognizable chocolate trends of the decade.
The Real History of the Viral Dubai Bar
The chocolate bar that would later be known worldwide as the “Dubai Bar” was created in 2021 by British-Egyptian entrepreneur Sarah Hamouda and her husband Yezen Alani, founders of Fix Dessert Chocolatier in Dubai.
Hamouda created the bar — originally called “Can’t Get Knafeh of It” — during her pregnancy, driven by cravings for knafeh and a desire to merge its flavors into a modern chocolate dessert. She blended:
ground pistachios
smooth tahini
crispy kataifi pastry
and encased the mixture in chocolate.
Fix Dessert Chocolatier sold the bars online in 2022, but the bar didn’t go viral until late 2023, when an ASMR-style TikTok video featuring the bar received over 80 million views. Overnight, demand skyrocketed.
The sudden sensation:
earned the product the name “the Dubai Chocolate Bar”
made it one of the most ordered desserts on Deliveroo worldwide
inspired chocolatiers globally to create their own versions
helped contribute to what The Guardian described as a global pistachio shortage
This viral rise is what sparked worldwide fascination with the Dubai Bar — and ultimately, why customers in Las Vegas began asking if we made one too.
Why We Didn’t Make a Dubai Bar… Until We Did
As the Dubai Bar gained global fame, something unexpected began happening at our Las Vegas boutique.
Customers — daily — asked:
“Do you make a Dubai Bar?”
“Why don’t you make a Dubai Bar?”
“Everyone is talking about it — surely you make them too!”
Even people who had never visited our shop before called us because they saw we are a chocolate factory and assumed we must be producing the viral bar.
For months, Chef Jean-Marie Auboine gave the same answer:
“No. It is not my creation or my recipe, so I will not make it.”
Chef Auboine, trained in France and known for meticulous craftsmanship, does not recreate another chocolatier’s product without developing his own recipe from scratch. He respects original artisans and avoids chasing trends for the sake of popularity.
But the demand did not stop — it increased.
Customers insisted:
“If anyone can make a Dubai Bar at a luxury level, it’s you.”
Eventually, Chef Auboine agreed — but with one essential condition:
“If we do this, we do it my way — with Jean-Marie quality.”
And so, he developed his own interpretation from the ground up, using only the finest ingredients and precise European techniques.
Our Dubai Bar in the Press
The rising demand for our handcrafted Dubai Bar has also been recognized by local media. As featured in Everyday Vegas, Jean-Marie Auboine is celebrated as Las Vegas’ “hidden chocolate virtuoso,” a world-class artisan operating just off the Strip. Our refined interpretation of the Dubai Bar has also attracted attention for its unique craftsmanship — recently highlighted in Desert Companion (Nevada Public Radio) in the feature “A delicious Dubai confection goes viral in Las Vegas.” These mentions underscore what our customers already know: our Dubai Bar offers a luxury-level take on one of the world’s most popular chocolate trends.
Discover the full coverage in Everyday Vegas’ article on Jean-Marie Auboine and Desert Companion’s feature on the viral Dubai Bar, both highlighting the rise of our handcrafted interpretation.
Our Interpretation: The Dubai Bar Reimagined by Jean-Marie Auboine
Our Dubai Bar is an elevated reinterpretation grounded in fine-chocolate artistry.
Premium Ingredients, Refined Technique
Every bar is crafted in-house using:
Freshly toasted kadayif for delicate crispiness
Creamy pistachio paste balanced for color and flavor
Authentic sesame tahini
Premium Swiss milk chocolate
Artisanal molding and enrobing
The result is a bar with structure, balance, and luxury-level refinement.
A More Elegant, Balanced Flavor Profile
Chef Auboine focused on:
harmonizing textures,
elevating the nutty notes,
refining sweetness,
and creating a silky, clean finish.
This creates a flavor experience that is bold yet sophisticated — a true fine-chocolate interpretation of a viral trend.
What Makes Our Dubai Bar So Special
A Generous, Sculptural Format
Large, impressive, and indulgent — the size is part of its identity.
Complex Layers of Texture
Crisp, creamy, nutty, and smooth — each bite delivers contrast and depth.
Small-Batch Craftsmanship
Every bar is made by hand from start to finish in our Las Vegas chocolate factory.
Luxury Ingredients Only
Premium couverture, carefully sourced pastes, freshly toasted kadayif — never fillers or shortcuts.
Seasonal Variations: Limited Editions Throughout the Year
Because the Dubai Bar has become one of our most requested items, we create seasonal versions throughout the year, including:
Holiday Dubai Bar with festive packaging
Valentine’s edition with romantic accents
Each version maintains the bar’s signature identity with a seasonal twist.
A Gift That Always Makes an Impression
The Dubai Bar is a favorite for:
holiday gifting
corporate gifts
birthdays
thank-you gifts
special celebrations
chocolate lovers seeking something unique
Its size, presentation, and flavor profile make it a standout gift.
Where to Buy the Dubai Bar
At Our Las Vegas Stores
4780 W. Harmon Ave. Suite 1
Las Vegas, NV 89103
400 S. Rampart Blvd. Suite 130
Las Vegas, NV 89145
Online (Nationwide Shipping Available)
Corporate or Volume Orders
1 Dubai Bar at $60.00
2 Dubai Bar at $56.50 each (save $3.50 each)
3 Dubai Bar at $55.00 each (save $5 each)
5 Dubai Bar at $52.00 each (save $8 each)
10 Dubai Bar at $49.50 each (save $10.50 each)
25 Dubai Bar at $46.00 each (save $14 each)